T. Herman Zweibel‘s empire keeps expanding. In April, Washington becomes the 10th city to have local distrubution of the dead-tree edition of The Onion. The paper will be printed by The Post, who will also sell local ads:
“We believe that The Onion will be very well-received among young Washingtonians, and this is a very attractive opportunity for us to provide our advertisers with a new and unique way to reach that attractive young audience,” said Christopher Ma, Post Co. vice president in charge of business development.
Ma oversaw the 2003 launch of Express, the free Post Co. tabloid handed out in the Metro system, and said he sees a crossover readership between Express and The Onion.
The Onion has been available online for over 10 years.
Retconned from Metroblogging DC