Watered down Maker’s Mark on the way

A toast to the Big11Ten Champions!
So much for “It tastes expensive … and is”

Bourbon Blog reports that Maker’s Mark bourbon will be bottled sold at 42% alcohol by volume, down from 45%.

The reduction of proof will be permanent for this global brand and will help Maker’s Mark to put their popular Bourbon in the hands of consumers who are having difficulty finding Maker’s on the shelves.

This decrease is apparently to keep supplies from decreasing significantly. I think it is safe to say that the remaining 45% ABV bottles are going to disappear. I suppose I’ll get another big bottle of it, but I almost don’t want to as I feel like I’d be “rewarding bad behavior.” Rob Samuels of Maker’s claims:

“We’ve confirmed the taste of the 84 proof Maker’s is exactly the same as what consumers taste in the 90 proof by our tasting panel,” explains Samuels.

This tasting panel consists of full time Maker’s Mark employees.

My friend, the legendary Joe Riley, brought this to my attention and added:

Call me cynical if you want to, but the untold secret of this is, that parent company Beam Global will save millions of dollars per year in federal excise taxes on alcohol-by-volume, while increasing production JUST BY ADDING MORE WATER! So the price should go down, then, right? (Bwahahahahaha!) Um, no.

If you want a wheated Bourbon that is a proper proof, go with the original; W.L. Weller. Their “Special Reserve” is 90-pf, their “Antique” is 107-pf, and both bottles cost LESS than Maker’s Mark.

Maker’s Mark isn’t the first whiskey, I mean whisky, to water down the product — Jack Daniel’s has done it twice over the years (scroll down), though that isn’t bourbon.

By the way, I’m a “Maker’s Mark ambassador” which means they send me tschotskes from time to time and someday will invite me to Kentucky to get some bourbon out of a barrel with my name on it. I received an email explaining the situation, but I saw Joe’s Facebook update first.

MORE: Maker’s Mark cutting alcohol volume in its bourbonAP/WTOP

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Nats new batting practice cap should have been 1967 Senators “White War” version

Reading the DC Sports Bog’s Monday post on the Washington Nationals new batting practice caps gave me an idea. I have already complained about the Nats BP caps — red brim, white front panel and blue side and back panels. I never liked the white front panel on any cap and not just because the Baltimore Orioles used to do it. It looks dated and contrasts with road gray uniforms.

1967-white-washington-senators-capIf MLB or the Nats (I don’t know who makes the decision on these sorts of things) were insistent on a BP cap with white on it, they should have gone all the way. In 1967, Washington Senators general manager George Selkirk did not care for the colorful uniforms that Kansas City/Oakland Athletics wore. As a protest, the Senators were outfitted in white caps (with red piping like the blue Senators caps of the time) and just their white sanitary socks — no stirrups. The whole episode was detailed in a 2007 Uni-Watch post: Nice Day for a White Wedding Ballgame.

BP caps and jerseys are more about merchandising than necessity. I don’t mind the jerseys so much because solid color jerseys look okay on the typical fan in the ballpark and elsewhere. I’ve got an old New York Yankees one from when I was about 13. The BP caps though are pretty dumb. Last year, most Nats taking BP just wore their official game caps in the cage. However, if there have to be BP caps, I’d just as soon go with a look that references D.C. baseball history. The Nats haven’t been as active with that as they should be, so any opportunity to do so is worth taking. Prior to the painful 34-year interregnum, there were 71 seasons of major league baseball in the nation’s capital and there is a lot of history to embrace.

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Nats: Happy Pitchers & Catchers Day

Good morning! Real baseball is closer to returning and pitchers and catchers are officially reporting in camps all across the Grapefruit and Cactus Leagues. In a more perfect world, I suppose there would be snow on the ground during this day for the total symbolism, but alas, it hasn’t really snowed in the D.C. area in over two years. Then again, baseball fans in New York and Boston may be a bit overwhelmed with that symbolism this year.

Surely, everyone on the Washington Nationals is in “the best shape of their life” as they report to Viera, Fla. #badspringtraining photos are one their way too. Today begins an increase of coverage from the D.C. media and typically they run “spring training storylines” too. I’ve included some below.

Nationals spring training: 13 storylines for 2013 – Nationals Journal, The Post

On Baseball: Nationals still on top, but Braves’ moves garner attentionThe Wash. Times

Spring storyline No. 1: Lofty expectationsCSN Washington


Sky’s the limit, and Strasburg has lofty goals
nationals.com

I’ll add my storylines prior to the regular season. Two other things to keep an eye on, for now:

I’m pretty sure Danny Espinosa’s shoulder isn’t in the best shape of its life though. I’m quite concerned.

Wilson Ramos
, coming off of an offseason kidnapping after the 2011 season and tearing up his knee early in 2012 isn’t mentally there yet. If we are being honest with ourselves, he wasn’t mentally there behind the plate last year before the injury. Let’s all hope he can put aside all of those traumas and return to form.

Opening Day is 48 days away…

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