More good local beer news — DC Brau and DC United are teaming up for a new beer. Here’s the DCU release – D.C. United and DC Brau collaborate to create DC’s only team-specific beer:
D.C. United, in collaboration with DC Brau Brewing Company, LLC, today announced that DC Brau will brew a limited edition D.C. United specific beer – the only one of its kind in the DC sports world. While the beer is currently without a name, the two have partnered to launch a contest giving D.C. United fans the opportunity to name the new brew. Fans can submit their suggestions online.
Here are the prizes:
- Two (2) field-side seats and field level gameday experience (includes food in the D.C. United Hospitality tent and parking)
- Your submission will be the official name of the beer
- D.C. United/DC Brau prize pack
That’s a pretty sweet prize pack, even for a casual soccer fan like myself. I have some United on the tube this season which isn’t going well at all. Perhaps this can be a rally beer that gets them playing respectable soccer again. I hope so, Dan Steinberg of DC Sports Bog, The Post has pointed out over the years that his favorite fan base is DC United. Oh and of course, there is a worthwhile Bog post on the subject: DC United getting a team beer from DC Brau.
I’d love it if other area pro teams could do this, but I suspect national beer contracts with their respective leagues and official team beer sponsors will keep it from happening. Those deals bring in a lot of money for the big 4 teams and are also the same reason why getting local beer into the venues occurs slowly — the macro brewers are losing market share to the craft brewers, so they are just going to go harder on sports sponsorships and pouring rights.