Name the new DC Brau/D.C. United beer contest underway

More good local beer news — DC Brau and DC United are teaming up for a new beer. Here’s the DCU release – D.C. United and DC Brau collaborate to create DC’s only team-specific beer:

D.C. United, in collaboration with DC Brau Brewing Company, LLC, today announced that DC Brau will brew a limited edition D.C. United specific beer – the only one of its kind in the DC sports world. While the beer is currently without a name, the two have partnered to launch a contest giving D.C. United fans the opportunity to name the new brew. Fans can submit their suggestions online.

Here are the prizes:

  • Two (2) field-side seats and field level gameday experience (includes food in the D.C. United Hospitality tent and parking)
  • Your submission will be the official name of the beer
  • D.C. United/DC Brau prize pack

That’s a pretty sweet prize pack, even for a casual soccer fan like myself. I have some United on the tube this season which isn’t going well at all. Perhaps this can be a rally beer that gets them playing respectable soccer again. I hope so, Dan Steinberg of DC Sports Bog, The Post has pointed out over the years that his favorite fan base is DC United. Oh and of course, there is a worthwhile Bog post on the subject: DC United getting a team beer from DC Brau.

I’d love it if other area pro teams could do this, but I suspect national beer contracts with their respective leagues and official team beer sponsors will keep it from happening. Those deals bring in a lot of money for the big 4 teams and are also the same reason why getting local beer into the venues occurs slowly — the macro brewers are losing market share to the craft brewers, so they are just going to go harder on sports sponsorships and pouring rights.

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

One thought on “Name the new DC Brau/D.C. United beer contest underway”

Leave a Reply