We are three years into the greater Washington D.C. brewing revival and things are going well. The Washington Business Journal covered it in a recent issue.
The one thing that today’s beer businesses have in common with the District’s brewers of old? A regional focus.
The heyday of Washington brewing was probably in the 1850s and 1860s, when tons of breweries sprung up to produce lager for the many Union soldiers stationed around the city. Eventually, the smaller, family-owned breweries closed, leaving about six huge breweries serving the region.
Those breweries were well known and respected businesses, according to Peck. Their founders also owned real estate, started banks and operated rail networks. Robert Portner, whose brewing company sat where Trader Joe’s is now located on Washington Street in Alexandria, distributed his beer by rail throughout the south.
The largest Washington brewer, and the only one that survived Prohibition, was the Christian Heurich Brewing Co. (Heurich sold ice during the 1920s to keep his business solvent.) Booze may have been able to flow freely, but that didn’t mean all was well for the brewer. One side effect of “The Noble Experiment” was the strengthening of huge, national beer companies.
“By the 1930s, there had emerged a national media market for advertising, so the ones who best competed in that were the national brewers, rather than the regional brewers like Heurich,” Peck said. “The smaller brewers couldn’t compete, and the national beer market really consolidated in the years after Prohibition.”
Make sure you read the rest of the story, along with this one, How the Nats are feeding D.C.’s beer industry:
Nationals Park. The home of the Washington Nationals, which first, added local craft beer offerings to its concessions last year with two District Draft carts featuring local brews, is adding two more carts this year. And some local craft beers will be sold on draft and in cans throughout the season at the Red Porch and at other Baseline Brew locations throughout the stadium.
The Nationals expect to increase the amount of craft beer sold at the District Draft carts by 50 percent — from about 40 kegs per home stand last year to at least 60 kegs per home stand this year.
“I don’t expect it to double, but it’s going to be tough to tell,” said Jonathan Stahl, senior director of guest experience and hospitality operations for the Nationals. “What we don’t know right now is are we just spreading the same crowd from last year or are we going to be appealing to a broader audience. I think it’ll be somewhere in between.”
I’ve been working on a story on the local craft brew industry — Shameless plug: The story comes out in our Friday print edition — and the demand from the Nationals repeatedly came up during interviews.
The stadium will feature beer from most of the big names in local brewing: D.C. Brau, 3 Stars Brewing Co., Atlas Brew Works, Port City Brewing Co., Mad Fox Brewing Co. and Flying Dog Brewing Co.
The relatively new Atlas Brew Works might have the biggest presence, with plans for its beers to be featured at both the carts and on draft at the Red Porch during each home stand.
There is even more exciting Nats beer news:
In addition to offering more local craft beer throughout the stadium, the Nats are also launching a new promotion: Firkin Fridays, which will feature two local beers in cask on Fridays of each home stand. First up on opening day, April 4, will be beers from D.C. Brau and Flying Dog, although the exact beers haven’t been finalized yet.
Yesterday, Atlas Brew Works announced that a new beer brewed exclusively for the ballpark – Atlas Brew Works Teams Up with the Washington Nationals to offer The 1500 South Cap Lager Exclusively at Nationals Park:
The 1500 South Cap Lager, named after the address of Nationals Park, is a 4.8% Helles lager that will be a great compliment to a sunny day in the stands. “The 1500 is an American spin on a traditional German style pale lager. It features light malt notes and earthy American hops,” said Will Durgin, Atlas’ Head Brewer. The beer will be available at locations throughout the three levels of the ballpark the Red Porch Restaurant in Center Field Plaza.
I am eager to try it, though I wish the press release came out on a day other than April 1.
It’s great to see the Nats are embracing the local brewing scene and probably good business for them too. Given a choice of marked up beers available, I’m inclined to support the local one, even if it’s a dollar or two more.
Nationals Park is said to be the 5th best ballpark for craft breweries (WTOP) and that was before this year’s upgrades. There are new foods available too (DC Sports Bog, The Post), though I’ll stick to Ben’s half-smokes.
It’s a great time to be a beer drinker and baseball fan in BeltwayLand and I think it’s only getting better.
I’ve added DC Sports Bog’s post about the beer in the ballpark: The local craft beer at Nats Park