I’m William, a web project manager and strategist in the greater Washington, D.C. area. I deliver comprehensive web management and strategy for an organization. A web professional my entire career, I’ve worked with a mainstream media company, a global scientific & medical association and several federal clients. I enjoy the process of helping stakeholders from interdisciplinary teams tell their story on the web.

LinkedIn profile | Current Resume | Certified Scrum Product Owner®

View William F. Yurasko's profile on LinkedIn

I specialize in requirements analysis, project design, process optimization, web standards/accessibility, scalability, user experience, responsive design and implementation.

Professional Highlights

Digital Project Manager, Matrix Group International


Worked closely with SMWNPF staff to design a user-centered website that now speaks clearly to SMWNPF’s target audiences of employers, retirees, participants, trustees, SMWNPF staff and business managers of local union affiliates. Migrated content from Experession Engine CMS to WordPress 5.

Read more: Matrix Group Launches Redesigned Website for the Sheet Metal Workers’ National Pension Fund


The Matrix Group team worked closely with AWWA and WEF to understand the industry, why working in water is terrific, target audiences for working in water, and the important conversions for the website. We started with user personas, then moved to re-imagined content and user flows, a beautiful design, and more high impact content. 

The new website features profiles of various careers in water, explains how to get started, and links to resources and requirements for each state, since working in water treatment is a licensed profession. 

Read more: Matrix Group Launches Work for Water Website for Joint Partnership between the American Water Works Association and the Water Environment Federation

New Horizons Foundation

Managed content strategists, designers, programmers and front end developers in the rebuild and rebrand of the static New Horizons Foundation web site into a WordPress digital library with an upgraded store. New Horizons Foundation works “to turn good ideas into solid research that will help give HVAC and sheet metal contractors a chance to grow as positive, knowledgeable partners in the construction process.”

ScholarOne importer for Materials Research Society

The technology used to import presentations into the MRS content management system (Sitefinity) was not importing the complete program for events and was not correctly scheduled. Since schedules change so often, especially in the weeks and days leading up to a meeting, MRS staff was eager to find a solution that would streamline their process, make updates easier, and in-turn provide attendees with a more timely and accurate schedule of events. To address this issue, MRS chose Matrix Group to redevelop the importer tool.

Read more: Matrix Group Launches Importer Tool for Materials Research Society (MRS)

Internet Manager contracted to American Association for Clinical Chemistry

In my role as Internet Manager, I provided day-to-day leadership of website projects. Working with teams from across the association and managing a junior webmaster, I ensured that aacc.org, iTunes and partner sites were up to date, I also collaborated with the applications team and vendor to ensure Sitecore hotfixes and other deployments were successful on an ad hoc and scheduled basis.

CMS: Sitecore

In addition to my strategic and operational leadership, a significant deliverable was updating the mobile navigation. When I arrived at AACC, the mobile nav’s default was the main menu, a poor user experience.

I identified the requirements and created an enhancement request with AACC’s development vendor. The UX is improved with site visitors with nav local to the page instead of defaulting to the main nav. I also had “MENU” removed from the icon as it was redundant. I delivered the completed project on deadline during the critical annual meeting season.

Content Management Lead supporting Consumer Financial Protection Bureau

As content management lead, I provided comprehensive web content management of consumerfinance.gov in an Agile environment and provided functional guidance to a content management specialist. In this role, I worked with content strategists, editorial producers, publicists, developers and subject-matter experts to publish the bureau’s press releases, speeches, blog posts and other site updates in Wagtail and WordPress.

cfpb graphic

These links were all related to the same event, a field hearing on arbitration. I had to get this staged, reviewed and published – most of it concurrently. I set up a tracker in an email thread that was updated every time content was received, staged, published, etc. The tracker was sent out to stakeholders in editorial, external affairs, design, IT and the subject matter experts.

CMS: Wagtail

consumerfinance.gov, powered by Wagtail beginning in March 2016 and managed through May by William F. Yurasko, contnet management lead


Blog post: CFPB proposes prohibiting mandatory arbitration clauses that deny groups of consumers their day in court

Press release: CFPB Proposes Prohibiting Mandatory Arbitration Clauses that Deny Groups of Consumers their Day in Court

Speech: Prepared Remarks of CFPB Director Richard Cordray at the Field Hearing on Arbitration Clauses

Event: Field hearing on arbitration in Albuquerque, NM

Here are some other blog posts:

You have the right to ask questions and get answers

Serving up hot meals with consumer education to protect older Americans from abuse


CMS: WordPress

Initially, consumerfinance.gov was powered by WordPress. I managed the site in WordPress from October 2014 to March 2016. Visit this Internet Archive Wayback Machine link for a capture of that iteration of the site.

Screenshot of ConsumerFinance.gov, which I managed from October 2014 to March 2016 using WordPress

[Full Image]


Team leader – Media Network of Central Ohio sites, GannettDigital

GannettDigital graphic

As a team leader, I collaborated with editors, online managers and other stakeholders to showcase their content, including video, on the sites. Network/partner content and social media was also integrated.

In addition to being the web manager of the 10 MNCO sites, I was on the launch team for dozens of Gannett web sites, migrations and redesigns in the CMS, Saxotech.

All links are from archive.org Wayback Machine, appearing as they did when I managed them with the exception of advertisement graphics I’ve added; The Wayback Machine did not pick them up in their capture. Pages may load slowly due to archive.org addresses.

CMS: Saxotech

NewarkAdvocate.com sports section


The top module has the most recent stories, followed by a module from USAToday.com. Below that are keyword-powered modules for high school football, other high school sports and Ohio State Sports. I developed the Cincinnati Reds and Bengals modules to pull in content through the enterprise content management system from enquirer.com, another GannettDigital site. The branding, site analytics and ads (not show on archive.org) are all newarkadvocate.com. This model was used across the 10 sites I managed, though the northern-most sites did not have Cincinnati headlines, but Detroit.

NewarkAdvocate.com Local Flavor section

NewarkAdvocate.com - Local Flavor section example, as managed by William F. Yurasko in 2013

The section front is populated by a keyword. Video thumbnails, restaurant inspections database and a directory widget are also included. This model was used on other GannettDigital sites as well.

MansfieldNewsJournal.com – Brewologist

MansfieldNewsJournal.com Brewologist section, designed and managed by William F. Yurasko in 2013

Beer columns archived on a keyword-powered section front with twitter, Facebook and directory widgets.


CMS: WordPress

Screen shot of the top scroll of TheLantern.com, which I managed in 2013

TheLantern.com – Ohio State’s student newspaper

As part of an agreement to print Ohio State’s student newspaper, The Lantern, GannettDigital agreed to host their web site. My duties were getting the DNS transferred to Gannett’s host, setting up advertising and user management.

I’m pointing to an Internet Archive Wayback Machine capture from the time that I worked on it in 2013.

Leave a Reply