Tag Archives: bourbon

Delicious American whiskey made mostly of corn and aged in charred oak barrels. Most of it is distilled in Kentucky. Enjoy it responsibly.

Suntory is trying to buy Jim Beam Brands which is fine if we get Bill Murray bourbon ads out of it

Suntory, best known for distilling Japan’s first and probably best known whiskey, plans to buy Beam Brands.

BEAM & Suntory: Not a Foreign ConceptThe Bourbon Review

A Bold Move by SuntoryThe Times

My Old Osaka Home: Suntory of Japan to Buy Maker of Jim BeamThe Times

Soon To Be Big In Japan, Jim Beam’s Roots To Stay In KentuckyNPR

I’ll skip the outcry, because most spirits are owned by multinational conglomerates now. I feel differently about beer though, oddly enough.

Any how, if we get some Bill Murray bourbon ads, it is probably worth it:

By the way, here is the breakdown of which multinational corporations own which whiskeys

h/t @ryansholin for the graphic.

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

Maker’s Mark backtracks, won’t water down bourbon

Maker’s Mark is backtracking from their plan to lower the proof/alcohol by volume (ABV) from 90/45% to 84/42%.

Here’s an excerpt from the company’s about face:

Since we announced our decision last week to reduce the alcohol content (ABV) of Maker’s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we were doing what’s right, this is your brand – and you told us in large numbers to change our decision.

You spoke. We listened. And we’re sincerely sorry we let you down.

So effective immediately, we are reversing our decision to lower the ABV of Maker’s Mark, and resuming production at 45% alcohol by volume (90 proof). Just like we’ve made it since the very beginning.

Social media is credited with helping Maker’s see the error of their ways, Bourbon Blog has details: Maker’s Mark Switches Back to 90 proof, 45% after 1 week they change their minds.

BOURBON BLOG PODCAST

In case you wanted to see what the new label would have looked like: New Maker’s Mark Bottle and label at 42%, 84 ProofBourbon Blog

MORE ANALYSIS

Bourbonomics 101: What the Maker’s Mark dilution debacle says about corporate strategyThe Post

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

Watered down Maker’s Mark on the way

A toast to the Big11Ten Champions!
So much for “It tastes expensive … and is”

Bourbon Blog reports that Maker’s Mark bourbon will be bottled sold at 42% alcohol by volume, down from 45%.

The reduction of proof will be permanent for this global brand and will help Maker’s Mark to put their popular Bourbon in the hands of consumers who are having difficulty finding Maker’s on the shelves.

This decrease is apparently to keep supplies from decreasing significantly. I think it is safe to say that the remaining 45% ABV bottles are going to disappear. I suppose I’ll get another big bottle of it, but I almost don’t want to as I feel like I’d be “rewarding bad behavior.” Rob Samuels of Maker’s claims:

“We’ve confirmed the taste of the 84 proof Maker’s is exactly the same as what consumers taste in the 90 proof by our tasting panel,” explains Samuels.

This tasting panel consists of full time Maker’s Mark employees.

My friend, the legendary Joe Riley, brought this to my attention and added:

Call me cynical if you want to, but the untold secret of this is, that parent company Beam Global will save millions of dollars per year in federal excise taxes on alcohol-by-volume, while increasing production JUST BY ADDING MORE WATER! So the price should go down, then, right? (Bwahahahahaha!) Um, no.

If you want a wheated Bourbon that is a proper proof, go with the original; W.L. Weller. Their “Special Reserve” is 90-pf, their “Antique” is 107-pf, and both bottles cost LESS than Maker’s Mark.

Maker’s Mark isn’t the first whiskey, I mean whisky, to water down the product — Jack Daniel’s has done it twice over the years (scroll down), though that isn’t bourbon.

By the way, I’m a “Maker’s Mark ambassador” which means they send me tschotskes from time to time and someday will invite me to Kentucky to get some bourbon out of a barrel with my name on it. I received an email explaining the situation, but I saw Joe’s Facebook update first.

MORE: Maker’s Mark cutting alcohol volume in its bourbonAP/WTOP

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)