Penn State Marketing “Guru” Guido D’Elia Let Go – Black Shoe Diaries We found out today that Guido D’Elia, who was in charge of Football Communications and Branding for Penn State football, is GONE! @FightonState tweeted this great news. Hopefully, this means the end of “theme games” like tie-dye day and piped in music like
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The branding of Penn State athletics (if not the whole university) is probably going to go through a major overhaul following the Jerry Sandusky scandal (just named AP’s #1 sports story of the year – pennlive.com). The familiar “chipmunk” logo may be phased out. Twitter user @CasaNoVApsu knows what he wants in a new brand
The news that Penn State drop the attractive trim on Nittany Lions football jerseys is, unfortunately, official. Spider Caldwell explains it in this video: I disagree with the decision, because the contrasting trim made the jerseys look better. The new jerseys look cheap. Previously, Guido D’Elia was taking credit for these “throwbacks.” His name is
Apparently, Guido D’Elia did not like Penn State having the most elegant and finest uniforms in college football, so he made a change just so he could say that he did.