Tag Archives: Guido D’Elia

Pitttsburgh video production guru and Penn State football branding chief who ruined the Beaver Stadium gameday atmosphere.

Guido D’Elia is gone from Penn State!

Penn State Marketing “Guru” Guido D’Elia Let Go Black Shoe Diaries
We found out today that Guido D’Elia, who was in charge of Football Communications and Branding for Penn State football, is GONE! @FightonState tweeted this great news.

Hopefully, this means the end of “theme games” like tie-dye day and piped in music like “Sweet Caroline,” “Livin’ On a Prayer” and “Don’t Stop Believin’”. D’Elia may have been a competent video producer with the Penn State Football Story, but his gameday experience was very minor league and not collegiate. I’ll give him credit for doing well with the Joe Paterno Memorial Service, but that’s about it. I got tired of driving for hours and spending hundreds of dollars to hear the same generic piped-in music that he dumbed-down Beaver Stadium with for the last several seasons.

There is only one way to celebrate this news:

Let’s hope whoever takes over respects the traditional Penn State and college football experience overall. Let the Blue Band shine!

UPDATE: This may mean the end of the Penn State Football Story as we know it since D’Elia’s company, Mind Over Media produced it. If that happens, so be it, AND BRING BACK TV QUARTERBACKS. I bet Fran Fisher still has those loud blazers in his closet.

Not his loudest jacket, but you get the idea…

Also, can we get the contrasting trim back on the jerseys? D’Elia claimed it was his idea to make the Penn State football jerseys less elegant and more cheap looking.

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Seven Nation Army: Wait, Guido D’Elia did something kind of right?

How The Song “Seven Nation Army” Conquered The Sports WorldDeadspin

“Seven Nation Army” made a beachhead in American sports in State College, Penn. According to a 2006 story in the Harrisburg Patriot-News, Penn State spokesperson Guido D’Elia—who is still the director of communications and branding for the embattled football program—was inspired by hearing a Public Radio International story about A.S. Roma’s use of the song.

Weird, who knew Guido would actually work with the Blue Band. Overall though, he still needs to go and I think “Seven Nation Army” does too. I love it as much as any one but –ohhh-oh-oh-oh-oh-ohhh-ohhh well that is something Ohio State does now too and it makes sense there. We don’t need to be chanting the first letter of a rival. It doesn’t need to go as much as Rock n’ Roll Part II of course.

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What will Penn State’s branding be?

The branding of Penn State athletics (if not the whole university) is probably going to go through a major overhaul following the Jerry Sandusky scandal (just named AP’s #1 sports story of the yearpennlive.com). The familiar “chipmunk” logo may be phased out.

Twitter user @CasaNoVApsu knows what he wants in a new brand identity for Penn State — a return of the block S in a keystone which he details in this Google doc.

proposed new Penn State logo by @CasaNoVApsu

The goal of this branding renewal is to develop a new visual identity for the Nittany Lions; an identity that is bold, timeless, and captures the four keystones of Penn State intercollegiate athletics: TRADITION, INTEGRITY, PRIDE and STRENGTH.

The logic is sound, but the logo just doesn’t do much for me, probably because I am not from Pennsylvania. Also, the whole “P” or “S” or “PS” or “PSU” problem for identifying Penn State is a factor. A strong effort though.

If the athletic logo is truly going to go away, I’d like to see the Nittany Lion Shrine be included. Maybe the Shrine face mark that Lion Ambassadors use:

Penn State Nittany Lions "shrine face" logo

Did you know that the stenciled Penn State logo was removed a few years ago by Guido D’Elia?

Ol’ Guido dumped the stencil and replaced it with a sans serif font. The “chipmunk” + sans serif font looked like somebody had put it together in MS Word. It was cheap looking, yet keeping in line with Guido’s “let’s make Penn State more generic visually” approach. Sadly, his audio approach was the same, only louder. If there is really going to be a full-scale remove everybody movement, the better include Guido.

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New Penn State football jerseys are official

The news that Penn State drop the attractive trim on Nittany Lions football jerseys is, unfortunately, official. Spider Caldwell explains it in this video:

I disagree with the decision, because the contrasting trim made the jerseys look better. The new jerseys look cheap.

Previously, Guido D’Elia was taking credit for these “throwbacks.” His name is not mentioned in the video, so either they left him out or he was lying. I wouldn’t put it past him.

This look was perfect:

Penn State football jersey

I dislike when things are “fixed” that aren’t broken.

I’ll have more about the Blue White Game tomorrow.

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And for no reason, Penn State football uniforms are being modified

UPDATE: New Penn State football jerseys not a done deal yet

I have been meaning to post about the Penn State football program for a while now. You may recall, that after the Outback Bowl, the following things were reported:

QB Kevin Newsome was leaving the program

QB Rob Bolden was leaving the program

Tom Bradley, assistant coach in charge of the defense, was taking the Temple, no wait, the Pitt head coaching job

Rob Vanderlinden and several other assistants would be following

Joe Paterno had much more serious health problems and was going to step down after the game

In the end all of these things…did not happen.

Apparently, the lack of change is short-lived and it appears that Guido D’Elia, the man who made Penn State football the greatest show in the College Football an increasingly generic and dumbed-down experience, is involved. The Nittany Lines blog on The Morning Call broke the news that Penn State’s football jerseys will be even more minimalist starting next season. The white trim around the neck and and sleeves on the blue home uniforms (and vice-versa on the white road uniforms) will be removed. It is a minor change, but one that makes elegant Nittany Lions jerseys less attractive and frankly, cheap looking though I’m sure the price won’t be coming down.

This is a typical D’Elia move, the kind that screams “LOOK AT ME, I’M GUIDO D’ELIA AND I CHANGED SOMETHING JUST BECAUSE I COULD!” He just “fixed” something that WASN’T BROKEN.

Isn’t it odd that D’Elia is a minimalist about things like football uniforms and end zones (he made those more boring too a few years ago) yet he is the same guy piping in all that crappy music instead of letting the Blue Band play? Heaven forbid the gameday atmosphere feel like a college football game and not some minor league hockey game. Actually, that probably isn’t fair to minor league hockey (at least not the Hershey version).

I’ve figured D’Elia was going to get this done eventually. Additionally, though it wasn’t said, I fully expect Penn State to be sporting a gray facemask instead of blue. Count on the ugly 2 diagonal numerals as well. If you are so into throwbacks Guido, let’s have a throwback gameday atmosphere, back to before your tainted it, back when it felt like a college football game.

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No white out for Penn State vs. Temple

The tickets sent to Penn State season ticket holders indicate that the Nittany Lions game against Temple is a “WHITEHOUSE” game. You know, the overrated promotion that is supposed to give the Nittany Lions a massive home field advantage, but doesn’t? The man who dumbed down the Beaver Stadium experience, Guido D’Elia, had this to say on Twitter:

Not so fast!… Next “whitehouse” at Beav is Bama 2011 & not 9/25/10 as mis- printed on 2010 season tickets..bad computer! bad!!

Uh huh, it was a misprint from a bad computer. Sure Guido, we believe you.

Apparently, the home schedule is lacking an opponent that is worthy of 108,000 free t-shirts being given out. Listen, I get that a college football game is massive exercise in groupthink and I have joyfully bought into it since 1995, but give us enough credit to wear white on our own if we so please. Washington Capitals fans don’t need free t-shirts for their color outs, why should Penn Staters? Also, turn off the piped in music and let the Blue Band play or even let us have a few seconds of dead air on the p.a.

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It is time for Penn Staters to give up the White Out myth

OMG, Iowa is gonna be so intimidated by teh Whiteout 11!!!11!

Saturday night saw another display of Penn State’s “legendary” white out WHITEHOUSE. The brainstorm of college football atmosphere savant Guido D’Elia, the Whitehouse is supposed to unify the fans and give the Nittany Lions a 12th, if not 13th man. It is only “officially” brought out for night games. The phenomenon really got going in 2005 for the Ohio State game that year. That game has correctly been seen as a turning point for Beaver Stadium as fans, especially students, tried making it a hard to place for the opposition to play in. On that evening, thanks in part to some genuine spontaneity, it probably helped beat the Buckeyes. However, let’s look at the record since:

2006 vs. Michigan L
2007 vs. Notre Dame W (first stadium wide Whitehouse)
2007 vs. Ohio State L
2008 vs. Illinois W
2009 vs. Iowa L

That’s not a great record, is it? Can you say that either of the teams Penn State beat was comparable to them? I can’t.

Going back farther, Beaver Stadium is not as tough at night as we like to think it is either:

2001 vs. Miami L
2002 vs. Nebraska W

So, Penn State’s record this decade in night home games is a whopping 4-4.

Sure, its nice that Kirk Herbstreit and ESPN like the Whitehosue and fans dig it too, but to think it was winning games for Penn State is to be drunk on D’Elia’s Kool-Aid. I have been saying since 2007 that the Whitehouse is not intimidating anymore. I am not happy to be right either, but the Nittany Lions nation needs to take its medicine.

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