William World News William F. Yurasko's blog v.14 – Nats, Redskins, Capitals, D.C. life, transportation, not so much Penn State anymore,

Penn State Marketing “Guru” Guido D’Elia Let Go – Black Shoe Diaries
We found out today that Guido D’Elia, who was in charge of Football Communications and Branding for Penn State football, is GONE! @FightonState tweeted this great news.
Hopefully, this means the end of “theme games” like tie-dye day and piped in music like “Sweet [...]

How The Song “Seven Nation Army” Conquered The Sports World – Deadspin
“Seven Nation Army” made a beachhead in American sports in State College, Penn. According to a 2006 story in the Harrisburg Patriot-News, Penn State spokesperson Guido D’Elia—who is still the director of communications and branding for the embattled football program—was inspired by hearing a [...]

The branding of Penn State athletics (if not the whole university) is probably going to go through a major overhaul following the Jerry Sandusky scandal (just named AP’s #1 sports story of the year – pennlive.com). The familiar “chipmunk” logo may be phased out.

Twitter user @CasaNoVApsu knows what he wants in a new brand identity [...]

The news that Penn State drop the attractive trim on Nittany Lions football jerseys is, unfortunately, official. Spider Caldwell explains it in this video:

I disagree with the decision, because the contrasting trim made the jerseys look better. The new jerseys look cheap.
Previously, Guido D’Elia was taking credit for these “throwbacks.” His name is not mentioned [...]

Apparently, Guido D’Elia did not like Penn State having the most elegant and finest uniforms in college football, so he made a change just so he could say that he did.

The tickets sent to Penn State season ticket holders indicate that the Nittany Lions game against Temple is a “WHITEHOUSE” game. You know, the overrated promotion that is supposed to give the Nittany Lions a massive home field advantage, but doesn’t? The man who dumbed down the Beaver Stadium experience, Guido D’Elia, had this to [...]

OMG, Iowa is gonna be so intimidated by teh Whiteout 11!!!11!
Saturday night saw another display of Penn State’s “legendary” white out WHITEHOUSE. The brainstorm of college football atmosphere savant Guido D’Elia, the Whitehouse is supposed to unify the fans and give the Nittany Lions a 12th, if not 13th man. It is only “officially” brought [...]