Tag Archives: Guido D’Elia

Pitttsburgh video production guru and Penn State football branding chief who ruined the Beaver Stadium gameday atmosphere.

Guido D’Elia is gone from Penn State!

Penn State Marketing “Guru” Guido D’Elia Let Go Black Shoe Diaries
We found out today that Guido D’Elia, who was in charge of Football Communications and Branding for Penn State football, is GONE! @FightonState tweeted this great news.

Hopefully, this means the end of “theme games” like tie-dye day and piped in music like “Sweet Caroline,” “Livin’ On a Prayer” and “Don’t Stop Believin’”. D’Elia may have been a competent video producer with the Penn State Football Story, but his gameday experience was very minor league and not collegiate. I’ll give him credit for doing well with the Joe Paterno Memorial Service, but that’s about it. I got tired of driving for hours and spending hundreds of dollars to hear the same generic piped-in music that he dumbed-down Beaver Stadium with for the last several seasons.

There is only one way to celebrate this news:

Let’s hope whoever takes over respects the traditional Penn State and college football experience overall. Let the Blue Band shine!

UPDATE: This may mean the end of the Penn State Football Story as we know it since D’Elia’s company, Mind Over Media produced it. If that happens, so be it, AND BRING BACK TV QUARTERBACKS. I bet Fran Fisher still has those loud blazers in his closet.

Not his loudest jacket, but you get the idea…

Also, can we get the contrasting trim back on the jerseys? D’Elia claimed it was his idea to make the Penn State football jerseys less elegant and more cheap looking.

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Seven Nation Army: Wait, Guido D’Elia did something kind of right?

How The Song “Seven Nation Army” Conquered The Sports WorldDeadspin

“Seven Nation Army” made a beachhead in American sports in State College, Penn. According to a 2006 story in the Harrisburg Patriot-News, Penn State spokesperson Guido D’Elia—who is still the director of communications and branding for the embattled football program—was inspired by hearing a Public Radio International story about A.S. Roma’s use of the song.

Weird, who knew Guido would actually work with the Blue Band. Overall though, he still needs to go and I think “Seven Nation Army” does too. I love it as much as any one but –ohhh-oh-oh-oh-oh-ohhh-ohhh well that is something Ohio State does now too and it makes sense there. We don’t need to be chanting the first letter of a rival. It doesn’t need to go as much as Rock n’ Roll Part II of course.

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What will Penn State’s branding be?

The branding of Penn State athletics (if not the whole university) is probably going to go through a major overhaul following the Jerry Sandusky scandal (just named AP’s #1 sports story of the yearpennlive.com). The familiar “chipmunk” logo may be phased out.

Twitter user @CasaNoVApsu knows what he wants in a new brand identity for Penn State — a return of the block S in a keystone which he details in this Google doc.

proposed new Penn State logo by @CasaNoVApsu

The goal of this branding renewal is to develop a new visual identity for the Nittany Lions; an identity that is bold, timeless, and captures the four keystones of Penn State intercollegiate athletics: TRADITION, INTEGRITY, PRIDE and STRENGTH.

The logic is sound, but the logo just doesn’t do much for me, probably because I am not from Pennsylvania. Also, the whole “P” or “S” or “PS” or “PSU” problem for identifying Penn State is a factor. A strong effort though.

If the athletic logo is truly going to go away, I’d like to see the Nittany Lion Shrine be included. Maybe the Shrine face mark that Lion Ambassadors use:

Penn State Nittany Lions "shrine face" logo

Did you know that the stenciled Penn State logo was removed a few years ago by Guido D’Elia?

Ol’ Guido dumped the stencil and replaced it with a sans serif font. The “chipmunk” + sans serif font looked like somebody had put it together in MS Word. It was cheap looking, yet keeping in line with Guido’s “let’s make Penn State more generic visually” approach. Sadly, his audio approach was the same, only louder. If there is really going to be a full-scale remove everybody movement, the better include Guido.

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New Penn State football jerseys are official

The news that Penn State drop the attractive trim on Nittany Lions football jerseys is, unfortunately, official. Spider Caldwell explains it in this video:

I disagree with the decision, because the contrasting trim made the jerseys look better. The new jerseys look cheap.

Previously, Guido D’Elia was taking credit for these “throwbacks.” His name is not mentioned in the video, so either they left him out or he was lying. I wouldn’t put it past him.

This look was perfect:

Penn State football jersey

I dislike when things are “fixed” that aren’t broken.

I’ll have more about the Blue White Game tomorrow.

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