My favorite soft drink, Pepsi Cola just changed their logo. Why, I cannot say. Looking at them side-to-side, it is clear to me the old “Pepsi ball” is better and the new one is just weird. I do like the new script though, especially the “e” which has a wave like the old Pepsi logo, but that reinforces that I don’t like the new Pepsi ball. Why “fix” was is not broken?*
Pepsi has a flash presentation about the new and old designs on their Web site.
At least the product still tastes good. I might have to save an old can.
*Of course, by blogging about the change, I fell into the trap they set by creating a new logo.
Pepsi, logo, branding