PRESS RELEASE – Washington Nationals partner with National Cherry Blossom Festival – nationals.com
I have been critical about the Nats nearly non-existent marketing from about day one. Back then it was because MLB did not want to spend money or do anything to offend cowardly, coddled Peter Angelos. The Lerner/Kasten regime did not improve matters much after the first weekend of ownership. To say they have had a learning curve would be understating it — they have a learning sphere (about the size of the baseball that was proposed for behind centerfield). So, when the press release linked above came into my Inbox, I was pleased. I can’t say if partnering with the long-running National Cherry Blossom Festival will sell them many tickets in 2010, but it is a step in the right direction.
“The blooming of the cherry blossoms and the crack of the bat have come to signify the start of Spring in Washington,” said Nationals President Stan Kasten. “The Nationals are excited to take part in the National Cherry Blossom Festival, a long-standing tradition in the District celebrating the beginning of new seasons – Spring and baseball.”
Kasten is exaggerating about the baseball part, but hopefully it won’t be an exaggeration much longer. The exhibition game against the Boston Red Sox on April 3 and the second and third games of the season vs. the Philadelphia Phillies are also officially part of the festival.
Good work Nats PR, you are showing signs of improvement.
By the way, the cherry blossoms peak bloom is predicted to be April 3 – 8 (The Post)
In other news: I can’t get worked up one way or another about spring training games. The Nats went with split squads yesterday and got crushed (Nationals Journal, The Post) by the Houston Astros and Florida Marlins. Maybe I’ll listen on Monday when Charlie Slowes and Dave Jageler are doing the game.